My focus for the site was on the videos and video projects that my friends and I had made ever since 8th grade through college. I had done multiple screen captures from many of the shorts that we had produced. Ideally I wanted to allow people to view these videos but I was unable due to streaming and dial-up limitations. I created a timeline that was updated frequently, showing all the different videos, films and shorts that we had produced.

Then in the spring of 2002, after living in LA for almost a year, I was introduced to ODDTODD.COM. A very funny site that featured Flash Animation shorts called "Unemployed". These were hilarious and I realized that with the right program and the right amount of time, I could make Flash cartoons of my own, and I had quite the story to tell. After acquiring Flash 5, I spent the next month learning enough about the program to make my first short, "Kev's LA Story". And with the help of Michael Holt and Mike Matusek, I was able to put an original track on the cartoon as well. I've later gone on to produce LA Story 2-6, including "What a wonderful World", "Profile of a Man", "The F-Bomb", "Random Thoughts", "The Masterchief Series", and "MySpace".

After learing Flash and producing the first 2 cartoons, I switched my focus away from the videos and towards the cartoons, which people liked a lot more. I then started spreading the word about my site, which at this point I had to purchase more space and the URL of www.11-11-productions.com. My co-workers at Miss Universe really enjoyed "LA Story 3", which featured my work on the Pageants. Then a year later, my site grew more popular with my new co-workers at Extreme Makeover Home Edition. I then swapped links with Odd Todd and the summer of 2004 had a record breaking 300 hits in the month of August alone, average amount before was around 30. Around this time I also began my fan e-mailing list, which gives updates on new cartoon and features on my site.

After a lot of comments about my URL being too difficult to remember, I purchased the current URL of kevinmetzinger.com. And I have expanded my site beyond the cartoons to include Flash games, TV shows I had appearances in, "Naturally Stoned", TV promos I had written, "Wrongfully Accused Promo", and awards I had won, International Broadcasting Award - 2001. I have also included links to my IMDB page, all the shows I have worked on and my Myspace page.